Commodity Classic 24 Recaps and Revelations 

On the heels of the biggest Commodity Classic to date there are many reflections to share. First and foremost, a thank you to the National Corn Growers Association for their work in putting on an industry-leading, top notch show that brings front and center the work our industry is committed to as a whole: feeding the world.  

Equally, thank you to the masses of farmers who visited the show and stopped in at booth 703 to learn about the cutting-edge technologies our team works to bring to your soil and your crops day in and day out. It wouldn’t be a show without you.  

The takeaway from #Classic24 wasn’t written or spoken but the message was clear.  

You’re either moving forward or backward in this industry, there is no such thing as stagnation.  

The influencers, farmer-leaders, and thought-leadership groups we had the privilege of visiting with last week made that fact clear.  

On Thursday, the first full day of the show, we sat down with members of the team – a group of farmers working to facilitate peer-to-peer education, vet products and practices, and serve as a resource for the agriculture industry. And while we covered the gamut of topics, from #plant24 watchouts to the importance of having a support team you can rely on when and where you need it, Kevin Mattews summed up the conversation best.  

“You can’t be afraid to use the tools in your toolbox,” he told the farmers in attendance for the live recording. “If you aren’t reaching out, using your resources, and making the calls you need to find answers and solutions, you’re missing the boat.”  

Chad Henderson and Temple Rhodes agreed. Both added that micromanaging at a plant level rather than an acre level requires a critical review of every resource a farmer has access to. It also takes the initiative to make calculated risks with the knowledge that failure IS an option.  

“You can’t be afraid to fail, that’s how we learn what works and what doesn’t work. You don’t have to commit the whole field, but if you don’t implement new things and you aren’t keeping up on what’s going on around you, you aren’t ever going to get ahead,” Henderson said.  

Daniel Hensley, Concept AgriTek president and Bert Riggan, the company’s director of agronomy, shared that their team’s service to the industry stretches far beyond the products in the company portfolio to sweating right alongside the farmers they work with, walking fields, reviewing soil tests, and making the recommendations that make a difference not just in yield but in long-term profitability.  

“Everything we do revolves around the ABCs of agriculture: The agronomy, biology, and chemistry that produces the food that feeds the world,” Riggan said. “There will always be failure involved in agriculture to some extent, if you’re working with a company that promises you rainbows 100% of the time, you better keep looking.” 

Friday, the team hosted the Midwest Advanced Crop Consulting (MACC) Group breakfast. The MACC Group, led by Kevin Kalb and Terry Vissing, focuses on educating other farmers about high yield farming techniques that increase both farm productivity and ROI on every input.  

Concept AgriTek customers had the opportunity to learn more about what MACC offers and a couple of lucky farmers took home some sweet door prizes. Kelly Degelman won a tote of Carbon RX and Cory Hardin won a Yeti bucket filled with the goodies he’ll need to make it through planting season.  

Kevin Kalb and the Live to Farm crew also swung by the booth to visit about strategies for beating, or at least mitigating the challenges the growing season is sure to throw at us this season  

“We believe that education and innovation are the drivers that keep Concept AgriTek at the front of the pack for helping farmers implement agronomy, biology, and chemistry,” Hensley shared. “We don’t ever want Concept AgriTek to become a name synonymous with products, alone. While our Missouri-made and manufactured products are a big part of how we serve the farmers we work with. Concept AgriTek is more. We support farmers and our dealer network through our team of folks in Charleston, a fleet of trucks that can get products where they are needed when they are needed, our nationwide team of sales and agronomy professionals who are always just a phone call away, and most importantly, through honest conversations that always start with a farmer’s pain point in a field or across their operation. We serve the farmer first, whether that involves one of our products, or not, and we won’t ever lose sight of that.” 


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