As Concept AgriTek expands its advanced fertility and biological product lineup, the company is also growing its team. We’re excited to welcome Nichole Cartmell as our new Marketing Content Specialist. In this role, Nichole will leverage her storytelling expertise and multimedia background to strengthen our brand presence and highlight the innovation shaping the future of agriculture.
Nichole is an award-winning journalist and an experienced content marketing professional with a deep passion for storytelling. With a background that spans both news and brand communications, she has built her career around creating compelling stories across video, digital campaigns, and written content that inspires trust and engagement.
Throughout her career, Nichole has blended creative strategy with hands-on production experience, leading teams to develop meaningful content that resonates with audiences and supports business goals. Her work includes video production, social media strategy, copywriting, and campaign development.
Reflecting on her new role, Nichole shared:
“It’s an honor to join the Concept AgriTek team. My grandpa was a first-generation peanut farmer who studied herbicides and pesticides at Texas A&M. While he’s no longer with us, I take great pride in knowing that the innovative products and solutions Concept AgriTek offers are the kind of tools that would have supported his work in the field. I’m excited to bring my experience and passion for strategic and creative storytelling to this role, helping connect growers with the resources they need to thrive season after season.”
Mike Crowden, Creative Director, added:
“We’re thrilled to welcome Nichole to our team. Her passion for storytelling and her extensive experience in media and marketing make her an incredible addition. Nichole’s creativity, energy, and strategic insight will help Concept AgriTek continue to innovate for our next 15 years. She doesn’t just understand our culture—she enhances it.”
Stay up-to-date with Concept AgriTek by following us on your favorite social media channels, where we share product updates, agronomy insights, and connect with our expanding community of growers and ag professionals.
